Agritourism Industry Summary:
- The global agritourism market size reached USD 73.2 Billion in 2024.
- The market is expected to reach USD 205.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.9% during 2025-2033.
- Europe leads the market, accounting for the largest agritourism market share.
- Domestic tourism holds the largest tourist type segment due to regional interest in supporting local agriculture and exploring rural culture.
- On-farm sales lead the activity segment as they provide a direct farm-to-table experience that appeals to tourists seeking authentic, locally sourced products.
- Travel agents remain dominant sales channel by offering tailored itineraries and insider knowledge that enhance the agritourism experience for travelers.
- Rising interest in sustainable, rural tourism is fostering growth in the agritourism market as eco-conscious travelers seek immersive experiences.
- Growing demand for unique, interactive travel experiences is driving farms to offer engaging activities, reshaping the agritourism market.
IMARC Group’s latest research report, titled “Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2025-2033,” the global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.9% during 2025-2033.
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Industry Trends and Drivers:
- Increasing Interest in Sustainable and Rural Tourism:
The agritourism market share is driven by a growing interest in sustainable and rural tourism, as travelers seek immersive experiences that promote eco-consciousness and support local communities. Agritourism provides visitors with opportunities to experience farm life, engage in hands-on agricultural activities, and learn about sustainable farming practices. This shift towards environmentally friendly travel aligns with the increasing awareness of environmental issues and the desire for responsible tourism. As travelers opt for destinations that allow them to reconnect with nature, agritourism’s popularity rises, solidifying its market share, particularly among eco-conscious tourists and families seeking educational and experiential travel options.
- Expanding Infrastructure and Supportive Government Policies:
The agritourism market size benefits from expanding infrastructure and favorable government initiatives that support rural development and tourism. Many governments recognize agritourism’s potential to augment rural economies and are providing grants, tax incentives, and marketing support to farmers who diversify into tourism. Investment in transportation, lodging, and amenities around agricultural areas enhances accessibility, making it easier for tourists to explore rural destinations. Such supportive policies and infrastructure developments encourage more farmers to enter the agritourism sector, directly increasing the market as improved facilities attract a broader range of domestic and international tourists.
- Growing Demand for Unique, Experiential Travel:
Unique and interactive travel experiences are shaping agritourism market trends, as tourists increasingly seek destinations offering hands-on activities that create memorable experiences. Agritourism appeals to travelers wanting to participate in activities such as fruit picking, wine tasting, animal feeding, and cooking with fresh ingredients sourced from the farm itself. This preference for experiential travel drives tourism to farms and agricultural regions, as people look to diversify their travel beyond traditional sightseeing. The trend aligns with a broader movement towards personalized and meaningful travel, encouraging farms to offer tailored experiences that resonate with tourists’ desire for authenticity and engagement.
Top Agritourism Market Leaders:
The agritourism market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
- Agrilys Voyages
- Bay Farm Tours
- Blackberry Farm LLC
- Domiruth PeruTravel
- Farm To Farm Tours
- Field Farm Tours Ltd
- Greenmount Travel
- Harvest Fresh Farms
- Liberty Hill Farm
- Monteillet Fromagerie
- Select Holidays
- Stita Farm Tours
- Willow-Witt Ranch.
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Agritourism Market Report Segmentation:
Breakup by Tourist Type:
- Domestic
- International
Domestic tourists lead the market as they often seek local experiences and short trips, making agritourism a convenient and accessible option.
Breakup By Activity:
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
On-farm sales dominate the market since tourists enjoy purchasing fresh, locally grown products as part of the farm experience.
Breakup by Booking Channel:
- Online
- Offline
Breakup By Sales Channel:
- Travel Agents
- Direct
Travel agents are the primary sales channel, as they offer curated agritourism packages that simplify planning and attract more visitors.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Europe leads the market due to its rich agricultural heritage, diverse rural landscapes, and strong government support for rural tourism initiatives, which attract tourists seeking authentic farm experiences, sustainable travel options, and cultural immersion in countryside settings.
Key Highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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