Biscuits Market Overview
The global biscuits market is experiencing significant growth, driven by the increasing preference for convenient snacking, continuous product innovation in flavors and textures, and the rising influence of online retail channels. In 2024, the market achieved a value of USD 128.65 billion and is projected to reach USD 187.0 billion by 2033, with a CAGR of 4.2% during 2025–2033. The growing popularity of portion-controlled and single-serve formats among busy consumers continues to support this positive trend.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019–2024
- Forecast Years: 2025–2033
Biscuits Market Key Takeaways
- The global biscuits market size reached USD 128.65 billion in 2024 and is expected to hit USD 187.0 billion by 2033, growing at a CAGR of 4.2% during 2025–2033.
- Asia Pacific dominated the market in 2024 with over 37.5% share.
- Sweet biscuits, particularly cookies and chocolate-coated varieties, remain the leading product category.
- Wheat is the primary ingredient due to its high consumer preference and availability.
- Pouches and packets account for the largest packaging share due to convenience and extended shelf life.
- Supermarkets and hypermarkets serve as the primary distribution channel, with online retail rapidly expanding.
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Market Growth Factors
Rising Demand for Convenient Snack Options
Fast-paced lifestyles have increased the need for ready-to-eat and portable snacks. Biscuits cater to this demand with their long shelf life, variety of flavors, and easy-to-carry portions. Single-serve packs are particularly popular among working professionals, students, and travelers seeking quick snack solutions.
Product Development and Diversification
Manufacturers are introducing new and innovative flavors such as fruit-based, chocolate-infused, and spice-enhanced biscuits. Health-conscious trends have also encouraged gluten-free, low-sugar, high-fiber, and nutrient-enriched variants. Advanced packaging solutions further ensure freshness and prolong shelf life, enhancing consumer appeal.
Expansion of Online Retail Channels
E-commerce platforms have transformed biscuit sales by offering consumers easy access to a wide product range. Online channels provide competitive pricing, product reviews, detailed descriptions, and prompt delivery. Improved logistics and distribution systems allow brands to reach a larger audience and adapt to changing consumer purchasing patterns.
Market Segmentation
By Product Type
- Crackers and Savory Biscuits
- Plain Crackers
- Flavored Crackers
- Sweet Biscuits
- Plain Biscuits
- Cookies
- Sandwich Biscuits
- Chocolate-coated Biscuits
- Others
By Ingredient
- Wheat
- Oats
- Millets
- Others
By Packaging Type
- Pouches/Packets
- Jars
- Boxes
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Bakery
- Online Stores
- Others
By Region
- North America: United States, Canada
- Asia Pacific: China, Japan, India, South Korea, Australia, Indonesia, Others
- Europe: Germany, France, United Kingdom, Italy, Spain, Russia, Others
- Latin America: Brazil, Mexico, Others
- Middle East and Africa
Regional Insights
Asia Pacific led the biscuits market in 2024, with over 37.5% of the global share. This growth is attributed to rising disposable incomes, urbanization, and evolving dietary habits in key economies such as China and India. Expanding modern retail infrastructure and increasing e-commerce penetration have further strengthened the region’s market position.
Recent Developments & News
In August 2023, Britannia Industries Limited launched “Jim Jam Pops,” an open cream biscuit variant demonstrating the company’s commitment to innovation. Continuous product launches and creative offerings are crucial for sustaining growth and consumer engagement in the biscuits market.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- Burton’s Biscuit Company
- ITC Limited
- Kellogg Company
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Nestlé S.A.
- Parle Products Private Limited
- Pladis Global
- Walker’s Shortbread
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