According to the latest report by IMARC Group, titled “Data Monetization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global data monetization market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global data monetization market to grow at a CAGR of around 18% during 2021-2026.
Data monetization is the process of identifying, utilizing, and marketing data to generate monetary value. It assists in raising profitability, reducing operating costs, improving customer experience and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new growth opportunities and amplify the value of products and services.
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Data monetization is utilized in various organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays an important job in selling services, minimizing churn and supporting customer care. Thus, the growing number of business organizations worldwide is primarily bolstering the product demand. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Moreover, the introduction of various advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), cloud computing and big data, have encouraged companies from various industry verticals to focus on data monetization. Additionally, the increasing enterprise data volume and the growing awareness about data monetization are anticipated to further propel the market in the coming years.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- 1010DATA (Advance Communication Corp.)
- Accenture Plc
- Adastra Corporation
- Comviva (Tech Mahindra)
- Infosys Limited
- International Business Machines Corporation
- Monetize Solutions Inc.
- Optiva Inc.
- Paxata Inc. (Datarobot Inc.)
- SAP SE
- Thales Group
- TIBCO Software Inc
Breakup by Method:
- Data as a Service
- Insight as a Service
- Analytics-enabled Platform as a Service
- Embedded Analytics
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises
Breakup by End Use:
- E-commerce and Retail
- IT and Telecommunications
- Energy and Utilities
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (Germany, France, United Kingdom, Italy, Spain, Others)
- Europe (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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