Market Overview 2025-2033
The Europe craft beer market size reached USD 40.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 71.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033. The rising consumer demand for diverse and flavorful beer experiences, emerging beer tourism, and the growing prominence of local and regional products among the masses, along with increasing support for small, independent businesses, represent some of the key factors driving the market.
Key Market Highlights:
✔️ Strong Market Expansion Driven by Evolving Consumer Preferences & Urban Craft Breweries
✔️ Increasing Demand for Low-Alcohol, Organic, and Specialty Craft Beers
✔️ Rising Adoption of Sustainable Brewing Practices & Eco-Friendly Packaging
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Europe Craft Beer Market Trends and Drivers:
The European craft beer market is witnessing significant growth in 2025, driven by evolving consumer preferences and the rising popularity of independent breweries in urban centers. Consumers are increasingly seeking unique, high-quality, and locally produced beers that offer distinctive flavors and brewing techniques. As a result, microbreweries and brewpubs are thriving, particularly in cities like Berlin, London, and Amsterdam, where craft beer culture is deeply embedded in the social scene. Reports indicate that craft beer consumption is shifting from mainstream lagers to specialty brews, including IPAs, stouts, sours, and barrel-aged varieties, appealing to both casual drinkers and beer connoisseurs.
Additionally, digitalization and e-commerce are reshaping the distribution landscape, allowing craft breweries to sell directly to consumers through online platforms and subscription-based beer delivery services. The growing influence of social media and beer-rating apps is also playing a crucial role in shaping consumer choices, with breweries leveraging digital marketing to promote new flavors and limited-edition releases. As demand for artisanal and experimental craft beers continues to rise, the European craft beer industry is expected to see further diversification, fostering a vibrant and competitive market.
Health-conscious consumers are driving a shift in the European craft beer market, leading to increased demand for low-alcohol, organic, and specialty brews. With wellness trends influencing purchasing decisions, many consumers are opting for craft beers with reduced alcohol content (low-ABV) or non-alcoholic options that maintain rich flavors without the effects of traditional beer. The rise of functional beverages has also contributed to the growing popularity of craft beers infused with superfoods, probiotics, and botanicals, catering to health-focused drinkers.
Reports highlight that organic and sustainably sourced ingredients are becoming a priority, with brewers using locally grown hops, heirloom grains, and natural fermentation techniques to appeal to eco-conscious consumers. Additionally, gluten-free and keto-friendly craft beers are emerging as niche segments, offering alternatives for individuals with dietary restrictions. The increasing focus on transparency and clean-label products is pushing breweries to provide detailed ingredient disclosures, reinforcing consumer trust. As a result, craft brewers are continuously innovating to balance health-conscious choices with high-quality taste, ensuring they remain relevant in the evolving beverage market.
Sustainability has become a key focus in the European craft beer market, with breweries adopting environmentally friendly practices to meet regulatory requirements and consumer expectations. Climate-conscious drinkers are favoring brands that prioritize sustainability, leading to a surge in breweries implementing renewable energy solutions, water conservation measures, and waste reduction initiatives. Reports indicate that many craft brewers are switching to solar-powered brewing systems, reclaiming wastewater for production, and sourcing ingredients from sustainable farms to minimize their environmental impact.
Additionally, eco-friendly packaging solutions such as biodegradable beer cans, refillable glass bottles, and recyclable kegs are gaining traction as breweries aim to reduce plastic waste. Several European governments are also introducing stricter sustainability policies, incentivizing craft beer producers to adopt greener production methods and reduce their carbon footprints. The trend toward local sourcing and carbon-neutral brewing is expected to reshape the industry, with brands that embrace sustainability gaining a competitive edge. By 2025, environmentally responsible brewing will not only be a market differentiator but also a fundamental requirement for long-term success in the craft beer sector.
Europe Craft Beer Industry Segmentation:
The report segments the market based on product type, distribution channel, and region:
Study Period:
Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033
Product Type Insights:
- Ales
- Lagers
- Others
Age Group Insights:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
Distribution Channel Insights:
- On-Trade
- Off-Trade
Countries Analysis:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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