The ‘Global Media Monitoring Tools Market Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global media monitoring tools market, assessing the market based on its segments like components, enterprise sizes, industries, and major regions.
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): More Than USD 2.99 Billion
- Forecast CAGR (2023-2028): 50%
Reputation management has become increasingly important for both individuals and corporations with the growing popularity of social media and online platforms. The media monitoring tools market value is increasing rapidly as such tools are essential for tracking internet mentions, sentiment analysis, and brand reputation management. As a proactive measure to maintain and monitor their online presence, businesses are investing more and more in these solutions.
Companies must track and evaluate trends and discussions taking place on social media platforms because it has become a major route for communication. The ability to track social media mentions, hashtags, trends, and sentiment analysis is provided by media monitoring tools.
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The growing accessibility of internet services among the masses, which is fuelled by the increased use of digital devices like smartphones, is another important factor influencing the market growth. Due to this, end users are investing in media monitoring tools to analyse brand mentions and establish effective business plans while also understanding their target audience.
Industry Definition and Major Segments
Media monitoring is the process of searching for keywords related to a specific issue in public information on print or digital platforms. Media monitoring tools assist in locating and assessing crucial information and data across media outlets, particularly the online media outlets that have become so popular in recent years.
On the basis of components, the market is bifurcated into:
The market, based on enterprise size, is segmented into:
- Large Enterprises
Based on industry, the market is divided into:
- IT and Telecom
- Retail and E-commerce
- Media and Entertainment
The major regional market of media monitoring tools includes:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
In the media monitoring tools market, integrated analytics solutions have been gaining popularity. In-depth tools that integrate media monitoring, social media analytics, sentiment analysis, and competitive intelligence are adopted by businesses to gain a competitive edge. Moreover, integrated solutions allow for data-driven decision-making and provide a comprehensive perspective of media coverage.
Compliance with rules, such as those relating to data protection legislation and business standards, has become a major focus of organisations. By tracking mentions, filtering sensitive content, and offering data security capabilities, media monitoring systems assist in monitoring and managing compliance. Thus, the market growth is propelled by the deployment of such systems across numerous businesses.
During the forecast period, North America is expected to hold a sizable portion of the media monitoring tools market share. The existence of top market players in the region, such as BurrellesLuce and Cision Ltd., among others, and their investments in the creation of media management and monitoring technologies in order to expand their product lines are anticipated to fuel the market growth in the coming years.
Key Market Players
The major players in the media monitoring tools market report include Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, and Critical Mention, Inc. among others . The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.