Global Ready-to-Drink Cocktails Market Size, Share Analysis, Report 2023-2028

Business Food & Beverages

Global Ready-to-Drink Cocktails Market Overview 2023-2028

IMARC Group, a leading market research company, has recently releases report titled “Ready-to-Drink Cocktails Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global ready-to-drink cocktails market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global ready-to-drink cocktails market size reached US$ 876.4 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1731.7 Million by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.

Pre-made cocktails, also known as ready-to-drink (RTD) cocktails, offer a hassle-free way to enjoy alcoholic beverages. Expert mixologists carefully craft these pre-mixed drinks, ensuring a consistent and high-quality taste with every sip. Unlike homemade cocktails, which can be hit or miss, RTD cocktails guarantee a reliable and delightful experience. Packaged in convenient cans or bottles, they are easy to take on the go and are suitable for various occasions, from picnics to parties. With a longer shelf life compared to fresh ingredients, these cocktails can be stocked up for future use. They eliminate the need for purchasing multiple ingredients, mixing drinks, or measuring alcohol, making them a convenient and accessible choice for cocktail enthusiasts.

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Global Ready-to-Drink Cocktails Market Trends and Drivers:

Currently, the surge in demand for ready-to-drink (RTD) cocktails is a driving force in the market, providing consumers with a convenient way to savor their favorite drinks without the need for bartending expertise or a plethora of ingredients. This trend is supported by the growing preference for premium and innovative alcoholic beverages. RTD cocktails, boasting a diverse array of flavors and top-notch ingredients, are at the forefront of this market expansion. The flourishing cocktail culture, fueled by mixology trends and the popularity of craft cocktails, contributes to the escalating consumption of meticulously crafted drinks.

Furthermore, the increasing indulgence in outdoor activities, picnics, and social gatherings is amplifying the demand for RTD cocktails due to their portability. The proliferation of e-commerce platforms and the rise of direct-to-consumer (D2C) sales play a pivotal role in expanding the reach of RTD cocktail brands. Online shopping not only provides consumers with a broad spectrum of choices and flavors but also reinforces the overall growth of the market.

In tandem with these trends, major manufacturers are addressing the preferences of health-conscious individuals worldwide by offering low-calorie, low-sugar, and non-alcoholic RTD cocktails. Additionally, there is a concerted effort towards sustainable packaging and ingredients, further enhancing market growth.

The rise of health-conscious consumerism is making an impact on the RTD Cocktails market as well. Manufacturers are responding to the growing demand for healthier options by introducing low-calorie, low-sugar, and non-alcoholic RTD cocktails. This shift in focus towards wellness aligns with broader lifestyle trends, appealing to a diverse consumer base that values both indulgence and health.

Global Ready-to-Drink Cocktails Market 2023-2028 Analysis and Segmentation:

Top Key Players covered in this report are:

Anheuser-Busch InBev SA/NV, Bacardi Limited, Brown–Forman Corporation, Diageo plc, Manchester Drinks Company Ltd., Pernod Ricard, Suntory Holdings Limited, etc.

The report segmented the market on the basis of region, type, packaging, and distribution channel.

Type Insights:

  • Malt-Based
  • Spirit-Based
  • Wine-Based

Packaging Insights:

  • Bottles
  • Cans

Distribution Channel Insights:

  • Hypermarkets and Supermarkets
  • Bottles
  • Liquor Stores

Regional Insights:

  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023- 2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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