Global Home Care Market Overview 2023-2028
Home care products are used for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing items, stain removers, and floor, glass, surface, and toilet cleaners that help control allergens, including dust and mold. In addition, chlorinated care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses.
The global home care market size reached US$ 150.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 195.8 Billion by 2028, exhibiting a growth rate (CAGR) of 4.28% during 2023-2028.
Global Home Care Market Trends and Drivers:
The escalating demand for cleaning products to maintain a disease-free environment at home is among the key factors driving the home care market. Moreover, the elevating requirement for creating an alluring ambiance among the masses is also stimulating the market growth. Besides this, the growing prevalence of diseases caused, on account of bacteria and other micro-organisms, is acting as another significant growth-inducing factor. Furthermore, the rising need for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is further propelling the global market. Apart from this, the increasing demand for organic home care products to minimize the risk of indoor air pollution is positively influencing the market growth. Additionally, key market players are extensively investing in research and development (R&D) activities to introduce new care items with attractive fragrances, inclusive prices, and high efficiency, which is also fueling the global market. In addition to this, the easy product availability on e-commerce platforms with attractive discounts and changing lifestyles of people are further driving the market growth. Moreover, growing urbanization and inflating income levels of individuals are anticipated to fuel the home care market over the forecasted period.
Global Home Care Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are: Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.
The report segmented the market on the basis of region, product type and distribution channel.
Breakup by Product Type:
- Kitchen Care
- Household Care
- Bathroom Care
- Laundry Care
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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