India Ayurvedic Products Market Share, Size, Industry Trends, Leading Companies, Growth and Opportunity 2023-2028


According to IMARC Group’s latest report, titled “India Ayurvedic Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the India ayurvedic products market size reached INR 626 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,824 Billion by 2028, exhibiting a growth rate (CAGR) of 19.3% during 2023-2028.

Year Considered to Estimate the Market Size:

  • Base Year of the Analysis: 2022
  • Historical Period: 2017-2022
  • Forecast Period: 2023-2028

Ayurvedic products are traditional medicinal products that are derived from Ayurveda, the ancient Indian system of medicine. These products are based on natural herbs and ingredients that are believed to have medicinal properties and are used to promote wellness and treat various ailments. Ayurvedic products range from dietary supplements, oils, and powders to skincare and beauty products, and are increasingly popular in India and around the world.

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Market Trends and Drivers:

The rising preference for natural and organic products represents a significant factor driving the market growth across India. This is supported by the increasing awareness of the potential side effects of synthetic chemicals and the benefits of natural products, which, in turn, is increasing the demand for Ayurvedic products in the country. In line with this, the rising prevalence of chronic diseases and the inclination toward preventive healthcare have led to an enhanced focus on alternative and complementary medicines, such as Ayurveda, which is further contributing to the market growth. In addition to this, the market is driven by the growing globalization and export opportunities for Indian manufacturers. Other factors, including advancements in processing, packaging, and storage technologies, and favorable government initiatives supporting research, standardization, and regulation of Ayurvedic products, are creating a positive outlook for the market across the country.

India Ayurvedic Products Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the India ayurvedic products market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Dabur India Ltd.
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • Vicco Laboratories
  • Charak Pharma Pvt. Ltd.
  • Hamdard Laboratories
  • Forest Essentials
  • Emami Ltd.
  • Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
  • Kerala Ayurveda Ltd.
  • Amrutanjan Healthcare Limited

Key Market Segmentation:

The report has segmented the India ayurvedic products market based on products type, organized/unorganized and region.

Breakup by Products Type:

  • Healthcare Products
    • Ayurvedic Nutraceuticals and Dietary Supplements
    • Ayurvedic Medicines
  • Personal Care Products
    • Skin Care
    • Oral Care
    • Hair Care and Fragrances

Breakup by Organized/Unorganized:

  • Organized
  • Unorganized

Breakup by Region:

  • North India
  • East India
  • West and Central India
  • South India

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Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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