Cosmetics Market – India
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 14.6 Billion
Market Size in 2033: USD 24.3 Billion
Market Growth Rate (CAGR) 2025-2033: 5.9%
According to IMARC Group’s report titled “India Cosmetics Market Report and Forecast 2025-2033,” the market reached USD 14.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033.
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India Cosmetics Market Trends and Drivers:
- The India cosmetics market is witnessing a robust transformation driven by a rising focus on personal grooming and beauty consciousness among urban and semi-urban consumers.
- Moreover, the influence of social media platforms, beauty influencers, and online tutorials has significantly boosted demand for skincare, haircare, and makeup products across all age groups.
- A key driver of growth is the increasing disposable income, particularly among millennials and Gen Z, who are more willing to experiment with premium cosmetic brands and global beauty trends.
- In Addition, the growing participation of women in the workforce is fueling the need for professional grooming products, which is positively impacting the sales of cosmetics and personal care items.
- Basically, e-commerce channels have revolutionized product accessibility. Online platforms like Nykaa, Amazon, and Flipkart are not only offering diverse product ranges but also driving purchases through deals, reviews, and virtual try-ons.
- Natural, organic, and Ayurvedic cosmetics are gaining popularity due to heightened awareness around skin health and the harmful effects of chemical-based products. This has led to the rise of Indian brands such as Forest Essentials, Kama Ayurveda, and Mamaearth.
- Additionally, the demand for gender-neutral and male grooming products is rapidly increasing, with brands expanding their portfolios to cater to broader demographics.
- Sustainable packaging and cruelty-free certifications are becoming purchase drivers as environmentally aware consumers prefer ethical beauty brands, thereby pushing manufacturers to innovate responsibly.
- The rise of customized beauty solutions and AI-based skin diagnostic tools is also influencing consumer purchasing behavior by offering tailored skincare routines and product recommendations.
- In rural India, increased smartphone penetration and targeted marketing campaigns by cosmetic brands are opening up new growth avenues, especially through vernacular content and regional influencers.
- Basically, government initiatives like “Make in India” and reduced import duties on certain cosmetic ingredients are encouraging local manufacturing, making beauty products more affordable and accessible.
India Cosmetics Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India cosmetics market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Analysis by Product Type:
- Skin and Sun Care Products
- Hair Care Products
- Deodorants and Fragrances
- Makeup and Color Cosmetics
- Others
Analysis by Category:
- Conventional
- Organic
Analysis by Gender:
- Men
- Women
- Unisex
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Pharmacies
- Online Stores
- Others
Regional Analysis:
- South India
- North India
- West and Central India
- East India
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendation
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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