According to IMARC Group latest report titled” Over the Top Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the market is currently witnessing strong growth. The global Over the Top Market to exhibit moderate growth during the next five years.
Over the top (OTT) refers to the media service that delivers audio, video and digital media content over the internet. This content gets streamed over various electronic devices, such as smart televisions, smartphones and other connected devices, without the need of a multi-system operator for the distribution. This service facilitates unlimited data streaming and allows the viewers to access content as per their convenience. Besides this, OTT is also used for watching educational channels and advertising and streaming music and live broadcasting.
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The growing media and entertainment sector, along with the increasing sales of smart computing devices across the world, is primarily impelling the growth of the market. Compared to the traditionally used cables and satellite television sets, OTT media services offer higher portability, accessibility, convenience, and connectivity. Furthermore, the integration of artificial intelligence (AI) with OTT media services to analyze users’ preferences and offer them customized content is also providing a thrust to the market growth. Additionally, significant improvements in the communication infrastructure and increasing penetration of high-speed internet globally are further catalyzing the market growth. Numerous other factors, including rapid urbanization, elevating consumer disposable incomes and increasing internet penetration, are expected to drive the market for OTT services in the coming years.
Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Eros International
- Google Inc.
- Limelight Networks
- Microsoft Corporation
- Star India
- The Walt Disney Company
Over the Top (OTT) Market Segmentation:
Our report has categorized the market based on Region, Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type and Vertical.
Market Breakup by Component:
Market Breakup by Platform Type:
- Smart TV’s
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
Market Breakup by Deployment Type:
Market Breakup by Content Type:
- Voice Over IP
- Text and Images
Market Breakup by Revenue Model:
Market Breakup by Service Type:
- Installation and Maintenance
- Training and Support
- Managed Services
Market Breakup by Vertical:
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
Market Breakup by Region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
Explore full report with table of contents: https://bit.ly/3lDxEuR
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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