According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market analysis. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.
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Global Toys Market Dynamics:
The Enduring Influence of Entertainment and Media:
The dynamics of the global toys market is heavily impacted by entertainment and media. The licensing of toy characters based on movies, TV shows, video games, and streaming is a major contributor towards toy sales. The strong emotional connections children have with their favorite characters creates a market for merchandise like dolls, action figures, playsets, and collectibles. The timing of the releases of toys and their allied media remains controlled in order to gain maximum market growth. Additionally, the new wave of content creators and influencers on YouTube and TikTok are changing the means of toy advertising and are setting new trends among young audiences which displays the crossover of the entertainment industry with the growth of the toy market.
The Growing Emphasis on Educational and STEM Toys:
There is a noticeable change in parental attitude towards the educational aspects of toys which is increasing the demand for products that help with learning and development. STEM (Science, Technology, Engineering and Mathematics) toys like building sets, robotics kits, coding toys, and science experiment kits have become highly popular. This change shows that there is more focus on the need to introduce children to these fields at an early age. The educational market appears to be responding adequately with innovative toys that combine a child’s playful activity with learning concepts. These concepts are easily absorbed by children of different age groups. The production of educational toys is no longer a consequence of market fads but a shift in parental spending habits that has emerged as a distinct and growing category alongside the overall toys market
The Evolving Landscape of Digital Integration and Interactive Play:
The toys market is witnessing a notable change with the developed use of technology and the emergence of d0igital and interactive forms of play. The distinction between physical toys and digital technology is now being blurred with the introduction of connected toys, AR toys, VR toys and others. These technologically advanced toys are usually equipped with interactive educational tools such as apps, customized experiences, and tailored instructional interactions for different age groups. The changing attitude of young children towards technologically advanced devices, alongside the changing nature of the devices themselves, is rapidly increasing the demand for innovative toys. Such changes present striking and transformative possibilities in the way children engage with toys, thus helping stimulate market and product development.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market
Global Toys Market Trends:
Shifts in the global toys market have been evident in the recent past. One of the most prominent shifts is the rising popularity in the market for sustainable toys. Parents Concerned with the ecological effect of toys are looking for toys crafted with recycled materials, organic fabrics, or sustainable wood. In turn, this shift is being observed in consumers by manufacturers who are increasingly adopting sustainable production practices for the replenishable items. Also, there is more demand for eco-friendly toys.
As previously mentioned, sustainable toys are not the only demand in the market. Furthermore, the rise in fuel for self-expression has spurred advanced customization options. Companies are now able to offer toys that can be personalized using a child’s name or likeness, tailored to their preferences. This allows children to add a degree of individuality into their playtime. Adding on, there has also been an increase in demand for Use of Primary II: Nostalgia among adults aiming to revisit their childhood and introduce eye-catching essentials to their beloved youthful generation. Traditionally embraced toys have become irrational yet fundamentals of economy’s toy sector.
Key Market Segmentation:
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
sports and outdoor toys dominate the market
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Specialty stores dominate the market
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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