According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market growth. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.
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Global Toys Market Dynamics:
The Enduring Influence of Entertainment and Media:
The worldwide market for toys has reached new heights, largely due to the advancements in mobile devices and heightened interest in edutainment. Toys for smart devices, such as tablets or smart TVs, augmented reality (AR), and virtual reality (VR) technology are increasingly prevalent, merging physical and digital spaces. Smart toys, tablets, and other digital devices aimed at children offer not only stimulating experiences, but also educational opportunities. Furthermore, parents’ growing desire for advanced technology to be integrated into their children’s learning is fueling demand for innovative and tech-focused toys.
The Ascendancy of Digital Integration and Edutainment:
Merchandising based on films, cartoons, and even video games generates high demand which greatly impacts the global toys market, and the continuous production of new entertainment products keeps the demand constant. The cyclical release schedule of renewals to popular movies and TV shows, and the perpetual creation of new entertainment products ensures a reliable flow of popular characters, keeping the market sustained. The partnerships established by toymakers with major franchises results in synergistic marketing opportunities by engaging consumers through greater cross-selling, increasing the overall value.
Evolving Consumer Preferences and Sustainability Concerns:
Pop culture is regularly accompanied by the release of characters and themes for specific toys, further igniting the growth and sustainability of the market, supporting the creation of novel brands and products, along with expanding well-known brands like Fisher Price. In addition to traditional advertising methods, these brands harness social media platforms like Instagram, TikTok, and Youtube ensuring easy accessibility of content to a wide audience while increasing their popularity through participation in spontaneous giveaways and contests hosted by influencers.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market
Global Toys Market Trends:
The preferences of consumers alongside the markets for toys are constantly changing, including the entertainment aspect. Parents are now more focused on the safety and the developmental value of a toy and its durability. There is an increasing concern towards environmental sustainability which has also raised the demand for toys manufactured using sustainable materials, eco-friendly, and made with ethically scrupulous methods. These changes in consumer attitude are compelling to tackle modern concerns regarding environmental degradation and material innovation and development for packaging and the production processes.
Many changing global trends such as online shopping are affecting the sales and marketing strategies within the toys industry. One of the notable trends is the growing importance of e-commerce and online retail stores, since shopping for toys is easily accessible due to modern technology, thus changing how toys are sold and marketed. The rising popularity of personalized experiences catering to individual preferences in subscription boxes marks another trend. The market is also noticing a shift towards adults purchasing nostalgic toys to relive childhood memories or share them with their children. The focus on portraying diversity in representation is gaining popularity as more and more children are able to identify and relate to different races, disabilities, and gender identities, leading to the creation of more diverse toys.
Key Market Segmentation:
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
sports and outdoor toys dominate the market
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Specialty stores dominate the market
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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