United States Online Grocery Market 2021-26: Size, Share, Price, Trends, and Research Report

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According to the latest report by IMARC Group, titled “United States Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the online grocery market size United States reached a strong growth in 2020. Online grocery platforms enable the users to purchase fresh and packaged products, such as fruits, vegetables, meat, seafood, cereals, dairy, cereals, snacks, beverages, and other cooking essentials. These platforms offer flexible payment options and allow customers to select delivery slots, track the delivery process, and access a variety of products. As a result, online grocery has gained immense traction in the United States.

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On account of considerable reliance on smartphones and hectic work schedules, several individuals are increasingly opting for hassle-free online grocery shopping across the United States. Furthermore, the leading players operating in the country are collaborating with e-commerce websites to offer a wide range of grocery items with discounted rates, and various cashback offers to the consumers. This, in turn, is providing a boost to the market for online grocery in the United States. They are also investing in celebrity endorsements and other promotional strategies to expand their existing consumer base. Besides this, due to the outbreak of COVID-19, consumer preferences have shifted towards online shopping to mitigate the risk of coronavirus infection upon human interaction in brick-and-mortar retail stores. Looking forward, the market is expected to continue its strong growth during the forecast period (2021-2026).

Breakup by Product Type:

  • Vegetables and Fruits
  • Dairy Products
  • Staples and Cooking Essentials
  • Snacks
  • Meat and Seafood
  • Others

Breakup by Business Model:

  • Pure Marketplace
  • Hybrid Marketplace
  • Others

Breakup by Platform:

  • Web-Based
  • App-Based

Breakup by Purchase Type:

  • One-Time
  • Subscription

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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